A little about me

Hi, I'm Rachel. I build learning people can do.

I’m an instructional designer who became more interested in what AI could help us build than what it could write. Now I make games, generators, and practical tools that give people a chance to try, notice, and improve.

Rachel Weiss, founder of E.M. Designs, who teaches instructional designers to build learning games
Rachel WeissInstructional designer & builder

How I got here

Learning by making.

I started in gamification. When I began working with coding agents, the question changed from “How do I explain this?” to “What could someone do to understand it?”

That question guides the work at EM Designs. I build browser games, learning tools, and hands-on workshops for instructional designers, trainers, and L&D teams. The goal is to help a lean team make something useful without needing a large development department.

You can begin with a free tool or a public game, bring your own material to a workshop, or ask me to build alongside your team. We start where your work is now.

What matters to me

Give people room to try.

Good learning is clear about the real decision, kind about the first attempt, and useful the next time someone faces that decision at work. Technology can help make that practice possible. The learning goal still comes first.

Explore EM Designs

Find a comfortable place to begin.

Try it yourself

Tools & games

Explore the PWO Generator, Design Lab, and playable examples made for learning by doing.

Explore the tools

Learn together

Workshops

Start with free materials, then bring your team’s real work into a focused, hands-on session.

Explore workshops

Build with me

Team projects

Decide what to make, shape a playable activity in a Build Day, or scope a complete custom build.

See ways to work together

Beyond the studio

I also speak and build with founders.

I’ve shared this work at SHIFT Summit, DevLearn, and the Canadian eLearning Conference. Outside EM Designs, I co-founded Women Who Build with Niki.

See speaking & events

What I'm building

Curious where to go next?

The work in progress and the live projects have one home. Take a look around, then get in touch when you have a challenge worth making playable.